Another very cool company I've just discovered...
These guys really come from the same school of thinking as me - athletes who love nature, and want to do something about it. They talk about the Eureka moment - out on a cycle ride, eating rubbish-y chemical energy bars, they decided to make them taste better and do good. That's the kind of thinking we like. Check them out here.
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I had 2 Clif bars left over from a sailing trip a year ago. I ate one and could not manage the other. I gave it to my daughter for Christmas and now she is a great cold water swimmer. Look out Jon!
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